Just a week after reclaiming the gold in the 2009 X-Games, Paul Rodriguez will celebrate with the long anticipated release of his newest Nike SB signature shoe. The new signature shoes were unveiled to the world during the 2009 X-Games with a special commercial featuring his fellow Los Angelean, Ice Cube. The Nike SB Zoom P-Rod 3 bares a strikingly familiar resemblance to the previous models, yet the weight of the shoes has been dramatically reduced.  The new signature line has also been given its own unique look that spans from the print on the shoes, to the packaging itself. The Zoom P-Rod 3 will be released at A-Front this Saturday, August 8th. Every purchase will receive a raffle ticket to win a limited edition complete skateboard inspired by the P-Rod 3 commercial. The winner will be announced live on air Saturday, August 15th on The Houston Sports Rapp, but make sure to tune in this week to hear more about The Sneak Of The Week!